Marketing Manager Roles & Responsibilities
Focus: Brand consistency, promotions, and campaigns for restaurants and theaters.
Campaign Strategy and Execution
o Collaborate with Director of Marketing to create a marketing calendar that incorporates events, promotions, movie releases and holidays for all locations.
o Execute marketing campaigns based on above calendar and collaborate with internal and external teams to ensure awareness and materials are completed.
o Collaborate with Digital Marketing Manager to integrate digital marketing with ongoing marketing calendar/promotions and events.
Event Marketing
o Plan and promote events (movie premiers, special screenings, restaurant openings, seasonal dining experiences).
o Collaborate with graphic designer(s) for promotional materials.
o Track ROI and send out post-mortem recaps to the operation team involved to optimize future initiatives.
o Coordinate with outside vendors and operations for events including music, décor, promotional materials, liquor sponsors, etc.
§ Work with Director of Marketing to negotiate contracts and ensure events stay within budget.
o Create marketing briefs for internal teams on in-house marketing events that clearly communicate the needs and deadlines for assets and sign-offs. The briefs will focus on marketing team needs as well as operation needs across the concepts.
Brand Management
o Ensure consistent application of brand guidelines across all marketing materials and channels.
§ Assist in the funneling of internal (in-store/in-theater) marketing needs in collaboration with Graphic Designer(s). Examples include signage, business cards, gift cards, venue valet, etc.
o Act as brand steward to maintain cohesive visual identities of each concept.
Content Creation
o Work with graphic designer(s) to produce high-quality print and digital assets including menus, posters, in-theater visuals.
o Assist in auditing photography and video needs for ongoing / upcoming campaigns and promotions. Help establish shot lists and plans for shoot execution. Attend / lead photo and video shoots.
Public Relations
o Assist Director of Marketing in assembling media kits for new openings, events and promotions.
o Build relationships with community organizations and shopping area management teams to generate earned media opportunities.
o Build relationships with local influencers to assist in marketing strategy when needed.
Collaboration and Coordination
o Work with operations teams to ensure marketing efforts align with business goals and operational capacities.
o Collaborate with the Digital Marketing Manager to ensure campaigns have sufficient digital marketing support (i.e., ads, website/social promotion).
o Work with external vendors (Heirloom) to ensure the marketing calendar is properly represented in schedules and photo shoots.
Administrative and Organizational Tasks
o Utilize project management system and input all projects and tasks in detail so that timelines can be followed and met.
o Maintain an organized system of archived materials, post-mortem documentation, and past calendars for future reference.
o Assist in donation requests, help to establish system and budgets.
Cost Management
o Work within budget to produce high-quality events and promotions that properly display CK’s luxury hospitality identity.
Innovation and Trend Awareness
o Stay updated on marketing trends and systems in hospitality and luxury entertainment spaces.
o Bring fresh and creative ideas to enhance CK’s brand awareness and public perception as the premier theater and dining experiences.
Leadership and Development
o Train and mentor future Marketing Coordinator and Seasonal Intern on marketing support.
At Culinary Khancepts, we strive to provide a dynamic and rewarding place to work and recognize our Team Members are our most valuable ingredient. We believe that everyone contributes directly to the company’s growth and success.
Culinary Khancepts is a Houston, TX based hospitality organization founded in 2016 and is comprised of the following concepts:
Star Cinema Grill, a dine-in-theater concept that offers our guests first run film releases, an extensive menu, and a full-service bar with a wide selection of beer, wine, and spirits.
Instagram | Facebook
State Fare Kitchen & Bar, a full-service restaurant that offers a unique menu with local favorites that are as bold and diverse as the state of Texas.
Instagram | Facebook
Liberty Kitchen & Oysterette, a full-service restaurant that is one of Houston’s hidden gems offering the freshest coastal ingredients along with Texas beef, sushi and freshly made pastas.
Instagram | Facebook
The Audrey Restaurant & Bar / Reel Luxury Cinemas, a stylish modern restaurant serving contemporary American cuisine. sharing space with a one-of-a-kind luxury, dine-in movie theater.
The Audrey Restaurant & Bar: Instagram | Facebook
Reel Luxury Cinemas: Instagram | Facebook
Leo’s River Oaks Restaurant / The River Oaks Theater – Coming Soon!
Leo's River Oaks Restaurant Facebook
The River Oaks Theater Instagram | Facebook
Hollywood Palms Cinema, The best theater in the Chicago area!
Instagram | Facebook
Our goal is "To provide every guest with an unforgettable dining experience through unmatched hospitality and the highest quality food and beverages.”